Nami Furukawa

Most of my design work isn't about interfaces — it's about defining what should be built, and why. I specialise in the early, ambiguous stages of product development: problem framing, strategic discovery, and helping teams make clearer decisions.

Currently
Lead Product Designer
Location
London, UK
Languages
English · French · Japanese
© 2026 Nami Furukawa
From Problem Space to Winning Product
01 Discovery Password Protected
Strategy · LLM · Leadership
From Problem Space to Winning Product
Led a team of strangers to a 2nd place in LLM hackathon by staying in the problem space longer than every other team.
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Designing Trust in Journalism
02 Trust Password Protected
UX Research · Strategy
Designing Trust in Journalism
Reframed "journalist profile" — into a source trust problem.
Convinced a notoriously hard-to-align editorial team before showing a single screen.
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AI ballet coach built to let you fail comfortably
02 Trust Password Protected
AI · Emotional Design · Learning Design
AI ballet coach built to let you fail comfortably
Most ballet teachers learned from age 5, and never learned why an adult body can't do what theirs always could.
Watching with a parent's patience and a scientist's precision, correcting without judgement, so failing stops being the emotional blocker.
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